Leadership

Chairman
Prof Dato Dr Abdul Monir Yaacob

Over 50 years of experience in community development and the advancement of Islam in the country

National Maal Hijrah Icon (2023 / 1445H)

Board member of various agencies

Former Syariah Court of Appeal Judge,

Former Director-General of IKIM, Lecturer at UM & UKM
Academic Advisor to the Islamic University of Brunei
Author and publisher of over 20 books

Managing Director | MD / GCEO
Dr Errol Omar Steenson

Over 30 years of experience in global telecommunications and corporate relations
Worked with major international names
Currently a business consultant unlocking and connecting strategic opportunities across industries, including tourism, food commodities, and renewable energy.

Chief Executive Officer | CEO
Mr Ade Azre Reza (Uncle)

Over 25 years of experience in management and tourism
A former bank manager (Al-Rajhi | Citibank | CIMB)
Tourism consultant who curates exclusive packages and facilitates industry networking - leveraging strategic connections with the Ministries of Tourism of Malaysia and Indonesia.

Chief Operating Officer | COO
Mr Mohd Khairudin Mohd Nor (Ustaz)

Over 20 years of experience in the tourism and Umrah management industry
Strong background in operations management, education, organizational leadership, and business development
Experienced in holding various senior management positions and leading several companies within the tourism and services sectors.

Chief Hospitality Officer | CHO
Mr Mohd Khair Johari (Chef Jo)

Over 30 years of experience in hospitality, F&B, and event management
Previously served as a Michelin Star auditor and resided in Europe for more than a decade
International experience, industry network, and expertise in building strategic relationships add significant value to Sri Mateen Travel Sdn. Bhd.

Plot Your Escape

Tell us where you’d rather be, and we’ll turn that daydream into a boarding pass—no mundane spreadsheets, just pure possibility.